The European electric two-wheeler market is experiencing an unprecedented surge in popularity. With urban areas becoming increasingly crowded, more individuals are turning to electric scooters and motorcycles for their daily commutes. This trend is especially pronounced in densely populated cities, where the convenience and eco-friendliness of electric two-wheelers are most apparent.
In the heart of this transformation, Italy has recently witnessed an exciting development in the electric mobility scene. Horwin, a well-known brand with roots in both China and Austria, has made its mark in the country with the establishment of the Horwin Italia store. This move aims to bring innovative electric vehicles closer to Italian enthusiasts and further drive the adoption of eco-friendly transportation solutions.
Horwin’s journey began in 2018 when the Zhou Wei and Heinzl families joined forces to create the brand. Since its inception, Horwin has introduced a diverse lineup of electric two-wheelers, each designed to cater to the specific needs of riders. Previous articles have explored models like the EK3, highlighting the brand’s commitment to quality and innovation. The expansion of Horwin into Italy signifies a promising development for the electric mobility sector in the country.
Stefania Galli, the Italian Sales and Marketing Manager, is at the helm of Horwin’s entry into the Italian market. The timing couldn’t be better, as the Italian market for electric two-wheelers experienced a significant upturn in August 2023. Sales soared with 682 units sold, representing an impressive 15.2-percent growth compared to the previous year. This surge in demand not only reflects the growing interest in electric two-wheelers but also aligns with Horwin’s ambitious goals in the Italian market.
Horwin is gearing up to introduce their second-generation models, which made their debut at EICMA 2022. This marks a significant leap forward in terms of innovation and choice for electric two-wheel enthusiasts in Italy. For those eager to explore the world of Horwin sooner, the first-generation models, including the EK and SK, are already available in Italy. These models serve a dual purpose, appealing to both novice riders and urban commuters seeking practical and eco-friendly transportation solutions.
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Horwin Italia has set clear objectives and ambitious goals for its venture in the booming electric two-wheeler market. Their primary aim is to maximize market share and establish a robust presence for Horwin vehicles across the Italian territory. This endeavor involves not only expanding their customer base but also enhancing the visibility of the Horwin brand. To achieve these objectives, Horwin Italia is placing a strong emphasis on redeveloping and expanding its sales network throughout the region, ensuring that consumers have convenient access to their electric two-wheelers.
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Furthermore, Horwin Italia recognizes promising opportunities in the B2B sector, particularly in scooter sharing and last-mile delivery services. These segments hold significant potential for electric two-wheelers, aligning with the growing trend of sustainable urban mobility solutions.
Customer satisfaction remains paramount for Horwin Italia, and to that end, they have plans to bolster their after-sales service and cultivate brand loyalty. By providing exceptional support and service to their customers, Horwin aims to not only gain a strong foothold in Italy’s electric two-wheeler market but also become a trusted name in sustainable and eco-friendly transportation solutions.
In conclusion, Horwin Italia’s entry into the thriving electric two-wheeler market in Italy signifies a significant step forward in the adoption of eco-friendly transportation solutions. With a diverse lineup of electric two-wheelers and a strong commitment to customer satisfaction, Horwin is poised to make a lasting impact and contribute to the ongoing transformation of urban mobility in Italy.
